Abstract: Globe artichoke (Cynara cardunculus var. scolymus) is a cross-pollinated, highly heterozygous species, which is conventionally propagated vegetatively. A scheme is described here which combines phenotypic with genotypic selection to fast track the development of a seed-propagated variety. The scheme was tested by making three selections, on a phenotypic basis, from a Brazilian seed-propagated variety showing an high phenotypic variation. The genetic relatedness as well as the heterozygosity of the material in study, in respect to standard variety representatives, was initially assessed with a wide set of microsatellite markers. Afterwards, an AFLP-based selection demonstrated to provide a practical and cheap means of conducting marker assisted breeding, which can be easily adopted also in laboratories of small seed companies.The selection approach described here could be readily adopted also to convert current vegetatively propagated landraces into seed-propagated varieties.